In today's crowded online travel market, grabbing user attention is paramount. Indian Railway Catering and Tourism Corporation (IRCTC), a leading player in the Indian railway sector, understands this reality. To successfully reach travelers and promote its diverse range of train booking and travel services, IRCTC has adopted a strategic approach to

In the bustling world of online travel booking, capturing the attention of potential travelers is crucial. Indian Railway Catering and Tourism Corporation (IRCTC), the leading platform for train bookings in India, understands this challenge perfectly. To effectively reach its target audience, IRCTC has implemented a strategic approach: integrating